Case study

How Airbnb Can Use Collectibles To Build Trust With Superhosts

Airbnb has always had stringent criteria for hosts hoping to earn the Superhost designation, representing the best-in-class offerings guests can choose from. Superhosts bring the most volume and highest margins. Airbnb can use digital collectibles to support high-value Superhosts by giving them a way to signal to guests that choosing the best is easier than reading reviews.

How Frens Uses Sociables to Organize Friendly Meetups

Frens, a web3 chat app, makes it easy to make new connections based on common interests. Whether it’s a digital collectible from a PFP-style project, one of the avatars commonly present in a digital realm, or a limited edition of an art piece, it allows quickly setting parameters for a group chat.

How Chick-fil-A Can Use Loyalty Points to Enhance Repeat Visits

Chick-fil-A, famous for their delicious chicken sandwiches, has been on a tear lately. Reports have noticed that Chick-fil-A is the absolute winner in terms of store sales. Business Insider reported that the average Chick-fil-A franchise makes nearly $8.7 million in sales, in some ways making it comparable to fashionable stores like Apple, Louis Vuitton, and Tiffany’s.

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