How Airbnb Can Use Collectibles To Build Trust With Superhosts
Airbnb has always had stringent criteria for hosts hoping to earn the Superhost designation, representing the best-in-class offerings guests can choose from. Superhosts bring the most volume and highest margins. Airbnb can use digital collectibles to support high-value Superhosts by giving them a way to signal to guests that choosing the best is easier than reading reviews.