Airbnb has always had stringent criteria for hosts hoping to earn the Superhost designation, representing the best-in-class offerings guests can choose from. Superhosts bring the most volume and highest margins. Airbnb can use digital collectibles to support high-value Superhosts by giving them a way to signal to guests that choosing the best is easier than reading reviews.
Frens, a web3 chat app, makes it easy to make new connections based on common interests. Whether it’s a digital collectible from a PFP-style project, one of the avatars commonly present in a digital realm, or a limited edition of an art piece, it allows quickly setting parameters for a group chat.
For luxury brands, such as Gucci, building a brand requires having a strong desire factor and a strong base of loyal fans. Gucci has been at the forefront of innovation, especially when it comes to adopting the latest digital technologies.
Chick-fil-A, famous for their delicious chicken sandwiches, has been on a tear lately. Reports have noticed that Chick-fil-A is the absolute winner in terms of store sales. Business Insider reported that the average Chick-fil-A franchise makes nearly $8.7 million in sales, in some ways making it comparable to fashionable stores like Apple, Louis Vuitton, and Tiffany’s.
Adidas was among the early adopters of new technology, demonstrating its innovative spirit in late 2021 when the company generated approximately $22 million through the sale of digital collectibles that later became a limited-edition clothing line bearing the iconic three stripes logo.
In early 2023, Starbucks released a series of digital collectibles titled Starbucks Odyssey that they call “digital collectible stamps”, to unlock access to new, immersive coffee experiences.
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